June 2014 | Riviera Partners
Marketing is not the same old ballgame anymore. The fact is, technology has changed every aspect of the way we do business, from the way we build products to the way we support our customers. There are now new tools for not only getting messaging...
Marketing is not the same old ballgame anymore. The fact is, technology has changed every aspect of the way we do business, from the way we build products to the way we support our customers. There are now new tools for not only getting messaging out, but also measuring if that messaging works and changing it in real-time. Modern marketers need to understand these tools on a deep level in order to be successful. In other words, modern marketers need to speak “engineer.” Read more from our own Kevin Buckby, whose article on the topic recently appeared on Entrepreneur.com
(Entrepreneur) Modern Marketers Need to Speak ‘Engineer’
Many successful companies today are software companies under the hood. This massive transformation is felt most profoundly in the changing nature of relationships between companies and their customers, and the marketing department is an integral cog in these relationships.
Industry by industry, the decimation of traditional business models by technology-driven competitors gathers momentum. Consider Netflix and Blockbuster, iTunes and Tower Records, or Amazon and Barnes & Noble. It’s why AOL paid $315 million for Huffington Post — essentially a publishing platform for citizen journalists — whereas Jeff Bezos paid $250 million for the venerable Washington Post and all its Pulitzer Prize-winning journalists and foreign correspondents.
February 2019 | Riviera Partners
Acquisitions continue to make big news in the executive search industry. Recently, San Francisco-headquartered Riviera Partners acquired New York-based technology-focused executive search firm Bamboo Talent.
February 2019 | Riviera Partners
"People are starting to think about other options than Silicon Valley in terms of building out tech teams," says top technology headhunter Ali Behnam at Riviera Partners.
February 2019 | Will Hunsinger
We know what it takes to build breakthrough technology. We’ve watched the technology industry grow, evolve and become integral to virtually every successful company. We have placed some of the most talented and influential tech leaders of our era in today’s great companies.